Playtech and 10bet Join Forces in the UK and Sweden

Playtech, one of the most popular game providers in the industry, is increasing its presence in the UK and Sweden through an agreement with global online gaming brand 10bet.

10bet is a renowned betting platform boasting a dedicated customer base of over one million bettors. This company is committed to staying ahead of the curve in innovation and exciting features. Therefore 10bet has chosen Playtech as its exclusive sportsbook provider for operations within the UK, where they have experienced success for two decades.

Shimon Akad, COO at Playtech, said: “We are delighted to be entering into a partnership with 10bet and increasing our presence across the UK and Sweden. This partnership is a huge moment for our sportsbook offering, and we are very excited to see what both of these key markets, Sweden and the UK, bring to Playtech and 10bet. This is only the beginning of our relationship, and the opportunities are endless.”

This collaboration between 10bet and Playtech is a significant accomplishment for both companies, and they will all benefit from it. It is also a testament to Playtech's growing status as the top choice for premier online sportsbook operators.

Yuval Klein, 10bet Spokesperson, said: “Teaming up with Playtech in the UK is truly remarkable. This partnership delivers top-tier experiences, advanced player protection tools, and sparks UK sports betting. It’s a win-win situation, fostering growth for both 10bet and Playtech while providing our fans with an exceptional sports betting experience. We’re wholeheartedly dedicated to this collab and eagerly anticipate what the future has in store.”

As of November last year, the Swedish government has implemented a new law requiring gaming software suppliers to obtain a license by July 1st. It is a significant opportunity for prominent industry players in one of Europe's most lucrative gambling markets. Playtech has been granted supplier licenses covering all regional entities, enabling them to offer their full Player Management System/IMS, Playtech Open Platform, and a full range of product verticals in the Swedish market.

The collaboration between Playtech and 10bet underlines the sustained interest in sports betting, a significant focus for Playtech and an essential part of their worldwide growth plans. This strategic partnership further emphasizes the importance of this sector to both companies.

About Playtech

Playtech has been a leader in the online gaming industry since its founding in 1999. Listed on the London Stock Exchange Main Market, Playtech provides innovative and value-added solutions for significant gaming operators' products. Their success is rooted in their commitment to developing the best possible offerings through strategic license partnerships. With continual advancements, Playtech continues to be a driving force in the industry.

About 10bet

10bet is an online gambling company founded in 2003 with over 1 million registered customers. It offers sports betting, casino, and live casino services. It is regulated by the Malta Gaming Authority, UK Gambling Commission, Spelinspektionen, and a Remote Bookmaker's Licence in Ireland. In 2019, 10bet was recognized for its design and branding efforts, winning Fresh Awards and being shortlisted for a Graphis design award.