Yggdrasil and Reflex Gaming Partner up in the UK

Yggdrasil, a leading provider of online gambling content, has inked a deal with Reflex Gaming, a multi-channel provider of casino games and machines, to bring its top-performing Game Engagement Mechanics (GEMs) to the land-based casino sector for the first time. 

The agreement will enable Reflex Gaming to add Yggdrasil’s GEMs to its retail games portfolio in the UK, accessible on terminals in betting shops, arcades, pubs and other leisure sites. Reflex Gaming has been an associate of YG Masters since 2020 and has released 11 online titles through the program, several of which feature Yggdrasil’s exclusive GEMs, such as the popular Dublin Up DoubleMax and Desperate Dawgs 2 Gigablox. 

Yggdrasil’s extensive GEMs selection now includes Gigablox, MultiMax, GigaRise, Splitz, FastPot5 and DoubleMax, plus the newly-added WildFight and DuoMax. The collaboration extension will enable both firms to expand their capabilities as Yggdrasil’s GEMs make their debut in the physical realm and Reflex Gaming can offer its retail customers captivating and established mechanics from the digital channel.

An image of Yggdrasil's homepage, stating that "innovation never stops at Yggdrasil"
‍Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Strengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us. We have already had great success together, releasing a number of high-performing online titles to players and we are thrilled to now take this to the retail sector. This deal is testament to the strength of our GEMs and the potential it has to take the player experience to a new level.”
Mat Ingram, CPO at Reflex Gaming, said: “We are extremely pleased with what we have achieved as a YG Masters partner in the last few years, and we have been very impressed with how the GEMs have performed on our online titles. Bringing the mechanics to UK players of our retail content is extremely exciting for us and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.”

About Yggdrasil 

Yggdrasil Gaming is an online gambling software provider that specializes in developing innovative and entertaining online slots, table games, and lottery games. Founded in 2013, the company has quickly become one of the leading providers of online casino games, with its games being featured in some of the world’s most popular online casinos. 

The provider is committed to creating games that are entertaining and engaging for players, and their games feature innovative themes, captivating graphics, and exciting bonus features. The company is also dedicated to creating games that are safe, secure, and compliant with the latest industry standards. 

Yggdrasil offers a range of services to its B2B customers, including game development, game integration, and marketing services. Yggdrasil’s portfolio of games includes a variety of slots, table games, and lottery games, all of which are available on both desktop and mobile devices. They also offer a range of progressive jackpot games. 

About Reflex Gaming

Reflex Gaming is a leading provider of gaming solutions for the land-based and online gaming industry. Founded in 2004, the company has grown to become one of the most respected and innovative suppliers in the industry. Reflex Gaming offers a wide range of products and services, including gaming cabinets, gaming machines, gaming software, and gaming systems.

An image of Reflex Gaming's homepage with the message "the games you want, anytime, anywhere".

The company has a wide range of gaming products, including slot machines, video poker, and electronic table games. Reflex Gaming also provides a comprehensive suite of services, such as game design, game development, and game management. Reflex Gaming is dedicated to providing the highest quality gaming solutions, and is committed to providing customers with the best gaming experience possible.