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Play’n GO and Spinnin’ Records: A Groundbreaking Collaboration to Level Up Music in Gaming.

Release date: Feb 10, 2025

Last Edited: Feb 10, 2025

Play’n GO and Spinnin’ Records: A Groundbreaking Collaboration to Level Up Music in Gaming

Play’n GO, a leading casino game developer based in Sweden, is known for its many iconic slot releases and dedication to music in gaming, sometimes even blending the two in a series of slots inspired by legendary artists and bands. The company launched Play’n GO Music in 2023, aiming to collaborate with bands and artists around the world to create immersive soundscapes and incorporate them into entertainment, such as casino slots. This division saw a notable collaboration with the MoneyGram Haas F1 Team in 2024 when it produced playlists to merge with the excitement of Formula 1 racing. So, with this knowledge, we shouldn’t be surprised when they announce this bold move to take another step and fuse music and gaming in this collaboration with Spinnin’ Records, one of the world’s most prominent music labels, to set the bar for music-themed slots.

“We’re very excited to team up with the world’s leading dance label and community, Spinnin’ Records. Both of our businesses share a commitment to the highest quality entertainment, and this partnership is a perfect fit for our business. We are constantly looking for ways to innovate and to deliver unique experiences, and we’re confident that this industry-first partnership will push the boundaries of what is possible in iGaming. We’re looking forward to the release of both games in collaboration with Spinnin’ Records, and to delivering best-in-class entertainment together.” - Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO.

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Spinnin’ Records Greatest Hits: Topping Charts With EDM

So, who is Spinnin’ Records? Well, there’s quite a good chance that you have heard of this Dutch label before, or at least the music it has produced, as it is a leading player in its genre, EDM, also known as Electronic Dance Music. The label has produced many chart-topping songs with a multitude of different artists, such as:

Martin Garrix - “Animals”
David Guetta - Titanium (feat. Sia)
Calvin Harris - “Summer”
Robin Schulz - “Waves”

With the help of Spinnin’ Records' portfolio and experience with EDM, Play’n GO is set to deliver an experience that blends the energy of dance music together with the thrills of gaming.

Spinning The Reels To The Rythm Of Into The Beat

This collaboration between Play’n GO and Spinnin’ Records will see the game studio develop two new casino games on behalf of the label. The first of these titles, Into the Beat, is planned for release in March of this year and is to solidify Play’n GO’s expansion into the world of music entertainment.

Thanks to Spinnin’ Records' vast collection of chart-topping hits, Play’n GO is expected to craft a slot experience like no other by making gaming more lively and accessible, not only for slot enthusiasts but also for music lovers. With these releases, the company further cements its position as a pioneer in the industry, aiming to consistently deliver innovative experiences like never before.

Music-themed gaming, a niche or brilliant?

Sometimes, it feels like there’s no theme or idea that hasn’t been used in the casino industry before, as we see some truly crazy mixes of themes, and sometimes these themes can sadly fall flat. However, Play’n GO has the experience and portfolio to show that it knows precisely what it's doing, as it has long been the face of music-themed gaming, having previously launched a row of successful slots inspired and featuring legendary artists and bands. Some of its more notable releases include legends from the rock and pop scenes, such as:

Motley Crue - Taking you back to the 80s, joining the heavy metal band Mötley Crüe on tour.
Kiss Reels of Rock - Letting you experience an epic concert of the rock legends KISS.
NSYNC POP - Bringing back the nostalgia with this 90s-themed tribute to the boyband NSYNC.
Lordi Reel Monsters - Set in a world of darkness and mystery ruled by the Finnish hard rock-heavy metal band Lordi.

Beyond these collaborations between bands and artists, the Play’n GO Music division also has an ace up its sleeve: its orchestral music initiative. One of the more well-known examples is the creation of the soundtrack for the slot release of Hugo Legacy, wherein they collaborated with the Grammy-nominated Czech National Symphony Orchestra.

The Collaboration and what it means for the Future of Music in iGaming

Through this collaboration, Play’n GO further cements itself at the forefront of music-themed gaming by pushing the boundaries of entertainment. Although the company has always been one step ahead in its genre, this partnership with Spinnin’ Records opens up new opportunities for unique and fun releases that could change modern iGaming and the industry as we know it.

So, keep an eye out for Into the Beat when it releases in March of this year, as it marks a stepping stone for new, modern, music-themed gaming, promising a gaming experience as dynamic and vibrant as the dancefloor itself. We will keep you updated on the latest developments of Into the Beat and future news of this collaboration, so stay tuned.

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