Online casino content producer and provider Pragmatic Play has expanded its range of Azure live casino titles with the recent addition of ten new Blackjack tables. Five of the newly introduced tables are already available, and a further five are expected to be launched by the end of the month.

Pragmatic Play ventured into the live casino industry in early 2019. Up until that point, the company was primarily focused on developing online slots, but had decided it was time to expand into new live games to better position itself and continue to advance in the fast growing online gambling industry.

The provider's live casino portfolio has grown more and more over the past two years, and the recent introduction of ten new blackjack tables is the latest initiative that testifies to its growth in this lucrative industry.

Pragmatic Play's Azure Blackjack tables promote feature-rich gameplay with excellent quality. They are equipped with a number of betting options, while an elegant atmosphere strives to offer an engaging gaming experience that is hard to match.

All the provider's live casino games are streamed from its dedicated Live Studio in Bucharest via 4K camera technology.

A Very Important Revenue Channel

Commenting on the recent launch of the new additions to their Azure range, Pragmatic Play's Chief Business Development Office,Yossi Barzely, said the provider's popularity has seen it "quickly establish itself as a very important revenue channel in our live casino offering".

He added that with "a classy and serene environment artfully crafted to provide the player with a feeling of grandeur, Blackjack Azure offers an unforgettable experience with live dealers" and that they are thrilled to expand their offering even further.

Pragmatic Play right now produces up to five new online slots per month, along with its live casino and bingo content. All of its products are available through a single API integration.

News about Pragmatic Play's expanded Blackjack Azure library surfaced shortly after the company announced the launch of a dedicated live casino section for Unibet, Kindred Group's flagship online casino and betting brand.

Unibet players can now access a variety of live dealer tables from the provider, including Blackjack and Roulette. The games are offered in a customized environment with the operator's brand and design.

The launch of the dedicated environment has further strengthened the relationship between Pragmatic Play and Kindred and many of its iGaming brands.

In recent months, the large provider has entered into several live casino supply agreements with major iGaming companies, including Novibet, GGPoker, and Betway, in order to distribute its content to an even wider gaming audience.

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